Oh boy, this book was a biggie! Close to four years in the making, various points of contact, hundreds of images and the weight of responsibility with working on one of the county’s most loved brands.
Sure to Rise: The Edmonds Story tells of the famous baking powder, patents, trademarks, the hugely popular cookbook, renowned factory and gardens, the family behind the brand, and the landmarks founder Thomas Edmonds gifted to Ōtautahi Christchurch.
Authored by Peter Alsop, Kate Parsonson and Richard Wolfe, the book uses more than 500 images to help document the Edmonds family story alongside the evolution of one of Aotearoa New Zealand’s most distinctive brands and its domestic trademark – the Edmonds Sure to Rise logo. Done and dusted, and available from (most) good book shops.
