The Gas Project have designed their fair share of coffee brands. Sometimes the deal involves free coffee samples. Until now we’ve been reliant on a vintage Braun coffee grinder, that itself is reliant on an often unreliable Central Otago electricity network. So to keep visiting clients (and ourselves) in freshly ground coffee, the office has invested in a hand grinder by Japanese company Snow Peak through Wellington retailer and our new favourite store, Coffee Outdoors. The same old grind, just different. Great with Good Joe coffee. Drop in for a cuppa.
The Otago Brew School is a full time brewery course run by Otago Polytechnic / TePukenga from their Bannockburn, Central Otago / Comwell Campus. The by-product of teaching brewers is they make a lot of beer – in various styles. So they created a retail arm and Gas were tasked with naming, branding and package design. The can design is based on the location in Bannockburn, near Lake Dunstan – an environment surrounded by mountains and dramatic skies. The site is not only a brewery, it is the future of brewing in Aotearoa, by offering hands-on learning to help craft the next generation of brewers. We’ll drink to that.
Throwback Friday. A recent trip through Queenstown reminded me that Love Chicken does one of our favourite burgers. Which is just as well, because we designed the identity for the owner, Darren Love, as well as the mural inside. Love Chicken has been open a little while now and has established itself as THE place to get your chicken fix in the Central Lakes. They use organic Bostock Brothers chicken, and their sauces and salads are all made in-house. Another reason to cross the road…
Working on this book bought with it a series of emotions. While a great project to work on, with an enthusiastic client, there were moments of sadness looking at some of the businesses in here, and their operators, who have passed. People who changed the way we eat, who led Auckland (and NZ) out of the food wasteland that was dining in the 60s and early 70s. On the upside, there’s a focus in this book on the strong women, who worked in hospo through the 80s and 90s when kitchen life was real hard (it still is), but who also partied hard. Some good friends are featured in here, with period photography, interviews and some wonderful recipe illustrations by Kohl Tyler-Dunshea. Available now through the Lazy Susan website. Eat up.
Mister D Dining in Napier asked us to design some labels for their new range (of frankly, delicious) dressings. Taking our cues from the interior (which we also originally helped with), the oils come in three flavours / colour ways and are available from the restaurant.
Al Brown and some of his winemaking friends joined forces to launch Tipping Point, a wine brand that not only supports charities close to Brown’s heart but also celebrate the regions. Constellation Wines approached us to help brand and label the new series. It’s always a pleasure working with Al, and being able to colab on a wine label was almost a dream brief. Parts of the design process, and most of the winemaking process was documented on video, here. Now available in supermarkets and wine stores, sales have exceeded expectations – always a good result. The wine tastes pretty good too.
The Tora Collective sustainably catch wild kaimoana from the nutrient-rich waters of Tora, on the beautiful and rugged South Wairarapa Coast. They then pack fresh (again, sustainably) and ship to restaurants and homes, straight from the ocean. We helped create a brand for this amazing company, having first met them on a photo assignment for an Al Brown cookbook. Salt water flows in their veins.
Fishboy is / was the brainchild of Scott from FishSmith, a next-level F&C joint in Herne Bay we branded a few years ago. Fishboy shone brightly but recently sold, we’re not sure if the new owners will stay with the identity we put together. Our involvement included designing the identity, signage and website (built by HiHo).
Anyway, here’s the way it came together. Never got a chance to try their fish tacos either…
Marlborough is brilliant wine growing country – it’s surrounding mountains mean westerly clouds are parted to imbue the region with more sunshine hours than almost anywhere else in Aotearoa. That parting of clouds inspired the name of Tiraki, a small winey created by a new generation of an old farming family. Gas Project were tasked with creation of a brand identity and label that had one foot in the tradition of wine, and one firmly in the new world, with sensitivities around environment and tangata whenua, while also being a little adventurous. Inspired by myth, the work of artist Euan McLeod and comic books, Reuben Smith worked up the illustration while we focussed on the brand and typography (and a little wine research). Sometime we love our jobs.
Good Joe is a coffee blend developed by High Noon coffee and Al Brown for pouring in all of Al’s hospitality offerings, like Best Ugly Bagels, The Federal Deli and Depot. Joe ain’t fancy, but Joe is a great, honest drop. Head online to buy direct (we’re currently working on website updates), as well as developing the identity and packaging, alongside the very talented Hayley Brown from NY Art Dept. Good-o.
