A difficult site and a floor plan butchered by earlier tenants made the design of The Hudson, a bar and charcuterie in downtown Wellington, a real challenge. Gas worked alongside Nott Architects and the client to reimagine a space over two levels that was cosy enough for coffee in the morning, airy enough for a cold beer on a summer afternoon and comfortable again at night for a quiet gin or whiskey. A place where you’d be welcome wearing old jeans or a hand-made suit. The identity system played on the history of the site ( a trading firm in the 1920s) and used images of the first whiskey shipment to the US after prohibition.
