Marlborough is brilliant wine growing country – it’s surrounding mountains mean westerly clouds are parted to imbue the region with more sunshine hours than almost anywhere else in Aotearoa. That parting of clouds inspired the name of Tiraki, a small winey created by a new generation of an old farming family. Gas Project were tasked with creation of a brand identity and label that had one foot in the tradition of wine, and one firmly in the new world, with sensitivities around environment and tangata whenua, while also being a little adventurous. Inspired by myth, the work of artist Euan McLeod and comic books, Reuben Smith worked up the illustration while we focussed on the brand and typography (and a little wine research). Sometime we love our jobs.
