You’d have to be mad to publish a book these days. At least that’s what we were told when working on the follow up book to Selling the Dream. But as people who are mad about design, author Peter Alsop and Gas Project decided to work together again on Promoting Prosperity – the history of New Zealand advertising art. It charts the development of New Zealand’s adverting art from the very early days up until the 1960s, when TV and photography took the place of artists, painters and signwriters. Set for release in October 2013, the book contains the work of a great many unsung heroes in the art and design field, as well as 11 essays from some of our best media commentators. At nearly 440 pages, 3kg and a retail price of $79.95, it should win the Best Bang for Buck Award at next year’s Book Awards – if such a category existed of course. To see more of the book and pre-order a copy to get a 10% discount, head to the books dedicated website here.
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