the gas project

No 7 Balmac is a cafe / restaurant on Maori Hill in Dunedin. For a number of years it’s been faithfully serving locals and visitors with fresh flavours from ingredients largely grown in their own garden. After a recent interior upgrade it was felt the old identity could do with a bit of a refresh too. This was one of those surprise commissions where we had no idea when starting the project just what an amazing place this is, peopled with very passionate, skilled folks in a corner of Dunedin we’d never explored. We worked up a new identity focussed on applewood (which they cook on) and developed new menus, signage, website and postcards. Just go.

This post has been a long time coming. Al Brown’s The Federal Delicatessen opened a few years ago and has been going from strength the strength. Gas worked alongside Al and architect Charlie Nott to bring a little bit of NYC to downtown Auckland. An ongoing pleasure.

Just to prove not all of our clients are high-flying big-city types, we’re working with the owners of the Lauder Pub in Central Otago on an update of their identity. The image is based on an image we found in the archives of two fellas who used to shoot rabbits from a hand cart. As Lauder is located on the Rail Trail, it’s the perfect place to stop off and have a cold, craft brew to wash the dust off.

Earlier this year we resisted the urge to automatically reach for the black pencils, and instead we dug out our coloured ones to work up an identity for a new recruitment app called mploy. Created by a couple of guys in the hospitality sector, mploy is looking to shake the temp agency market up, and has just launched.