Tora Collective

August 29th, 2021 § 0 comments § permalink

The Tora Collective sustainably catch wild kaimoana from the nutrient-rich waters of Tora, on the beautiful and rugged South Wairarapa Coast. They then pack fresh (again, sustainably) and ship to restaurants and homes, straight from the ocean.
We helped create a brand for this amazing company, having first met them on a photo assignment for an Al Brown cookbook. Salt water flows in their veins.

Found

August 23rd, 2021 § 0 comments § permalink

Palm Springs. It’s like Alexandra, but with better architecture.

Heritage

August 23rd, 2021 § 0 comments § permalink

Since moving to Central Otago (now two years and counting), we’ve found an environment of extraordinary beauty, rich histories and grounded people. It’s not everyone’s cup of milky tea – the weather can be brutal (we’re acclimatising), the supplies short (“that’ll take a couple o’ weeks to come in on the stage”) and the food expensive, but we wouldn’t want to be anywhere else (written as the country is in a level 4 Covid lockdown).

Part of the move here was try to work with the locals, which sometimes means working as a favour. In small communities like this, you really need to pitch in to get things done. So we were more than happy to help with a small identity for Heritage Central Otago.

Oh boy!

August 23rd, 2021 § 0 comments § permalink

Fishboy is / was the brainchild of Scott from FishSmith, a next-level F&C joint in Herne Bay we branded a few years ago. Fishboy shone brightly but recently sold, we’re not sure if the new owners will stay with the identity we put together. Our involvement included designing the identity, signage and website (built by HiHo).

Anyway, here’s the way it came together. Never got a chance to try their fish tacos either…

One track mind

August 23rd, 2021 § 0 comments § permalink

The New Zealand Railways Studios produced some of the most striking design and advertising in the country, from the early 1900s until the early 1980s. This book charts the history of the Studios, it’s staff and achievements, and at over 300 pages, contains A LOT of their amazing work. Published by Te Papa Press and a labour of love for all concerned (Mr Alsop, take a bow). We needed a nice cuppa (from a Railways cup, natch) when it went to print.

A Word

July 27th, 2021 § 0 comments § permalink

Being a company director is not the laid back, sweet and cushy role most people think it is. Tony Balfour knows this from first hand experience and decided to offer fellow directors some common sense advice. We were tasked with design and getting this little guide to print. Lisa Moes did the illustrations throughout and Chris Sowersby’s Tiempos did the typographic heavy lifting.

Not so Cloudy Bay

July 21st, 2021 § 0 comments § permalink

Marlborough is brilliant wine growing country – it’s surrounding mountains mean westerly clouds are parted to imbue the region with more sunshine hours than almost anywhere else in Aotearoa. That parting of clouds inspired the name of Tiraki, a small winey created by a new generation of an old farming family. Gas Project were tasked with creation of a brand identity and label that had one foot in the tradition of wine, and one firmly in the new world, with sensitivities around environment and tangata whenua, while also being a little adventurous. Inspired by myth, the work of artist Euan McLeod and comic books, Reuben Smith worked up the illustration while we focussed on the brand and typography (and a little wine research). Sometime we love our jobs.

Oamaru Cinema

July 20th, 2021 § 0 comments § permalink

Oamaru was without a cinema for two years before new owners took the challenge on to restore the old space and upgrade it with state of the art seating, sound system and projection equipment. We were tasked with developing an identity that would be distinctive and carry some Art Deco vibes to tie in with the interior. The idea of an owl seemed appropriate – it sits in the dark but sees everything. We had a hoot working on this one.

Cuppa Joe

May 25th, 2020 § 0 comments § permalink

Good Joe is a coffee blend developed by High Noon coffee and Al Brown for pouring in all of Al’s hospitality offerings, like Best Ugly Bagels, The Federal Deli and Depot. Joe ain’t fancy, but Joe is a great, honest drop. Head online to buy direct (we’re currently working on website updates), as well as developing the identity and packaging, alongside the very talented Hayley Brown from NY Art Dept. Good-o.

Another High

May 25th, 2020 § 0 comments § permalink

Small for producers are either brave, or crazy, or both. Tim Rose from High Noon coffee roasters, west of Auckland, is definitely both, and also one of the nicest folks you could hope to meet. A consummate creative guy, he converted an old shed on his farm (actually it’s more like a food forest) into a roastery and has been brewing up and delivering the goods since, well, last year. We worked alongside Tim and partner Helen to develop an identity and packaging, drawing inspiration from the old west, the new west, and points in between.