A Word

July 27th, 2021 § 0 comments § permalink

Being a company director is not the laid back, sweet and cushy role most people think it is. Tony Balfour knows this from first hand experience and decided to offer fellow directors some common sense advice. We were tasked with design and getting this little guide to print. Lisa Moes did the illustrations throughout and Chris Sowersby’s Tiempos did the typographic heavy lifting.

Not so Cloudy Bay

July 21st, 2021 § 0 comments § permalink

Marlborough is brilliant wine growing country – it’s surrounding mountains mean westerly clouds are parted to imbue the region with more sunshine hours than almost anywhere else in Aotearoa. That parting of clouds inspired the name of Tiraki, a small winey created by a new generation of an old farming family. Gas Project were tasked with creation of a brand identity and label that had one foot in the tradition of wine, and one firmly in the new world, with sensitivities around environment and tangata whenua, while also being a little adventurous. Inspired by myth, the work of artist Euan McLeod and comic books, Reuben Smith worked up the illustration while we focussed on the brand and typography (and a little wine research). Sometime we love our jobs.

Oamaru Cinema

July 20th, 2021 § 0 comments § permalink

Oamaru was without a cinema for two years before new owners took the challenge on to restore the old space and upgrade it with state of the art seating, sound system and projection equipment. We were tasked with developing an identity that would be distinctive and carry some Art Deco vibes to tie in with the interior. The idea of an owl seemed appropriate – it sits in the dark but sees everything. We had a hoot working on this one.

Cuppa Joe

May 25th, 2020 § 0 comments § permalink

Good Joe is a coffee blend developed by High Noon coffee and Al Brown for pouring in all of Al’s hospitality offerings, like Best Ugly Bagels, The Federal Deli and Depot. Joe ain’t fancy, but Joe is a great, honest drop. Head online to buy direct (we’re currently working on website updates), as well as developing the identity and packaging, alongside the very talented Hayley Brown from NY Art Dept. Good-o.

Another High

May 25th, 2020 § 0 comments § permalink

Small for producers are either brave, or crazy, or both. Tim Rose from High Noon coffee roasters, west of Auckland, is definitely both, and also one of the nicest folks you could hope to meet. A consummate creative guy, he converted an old shed on his farm (actually it’s more like a food forest) into a roastery and has been brewing up and delivering the goods since, well, last year. We worked alongside Tim and partner Helen to develop an identity and packaging, drawing inspiration from the old west, the new west, and points in between.

High Wire

May 25th, 2020 § 0 comments § permalink

Lloyd Jones is an incredible writer. Euan Macleod is an astounding painter and artist. Designing a book where their talents are combined was a huge privilege and a little daunting. Trying not to come off as too much of a fan-boy whenever we met to discuss the project proved difficult, but the book itself fell into place very easily. Think of High Wire as a picture book for grown ups. It’s the first book in a series where artists and photographers are paired with writers and poets. We can’t wait to get stuck into the next one.

Mighty Mighty

May 25th, 2020 § 0 comments § permalink

L’affare are a long-time Gas Project client and a bit of an institution in the coffee world. Since helping develop the L’affare brand and champion, Enzo, in the 1990s, we’ve been involved in incremental updates to L’affare’s retail packaging since. The introduction of their first strong blend, Mighty, offered an opportunity to revisit the character of Enzo, so we worked with illustrator and designer Rokas Aleliunas to reinterpret him. His work blew our minds, pretty much in the same way as a really good, strong coffee does.

Old Yella

May 25th, 2020 § 0 comments § permalink

Developed by Al Brown and a favourite condiment at Depot Eatery and the Federal Deli, Old Yella Habanero Mustard has made it into full production and is available for purchase. Of course it needed a bottle and label design that was as simple as the mustard is delicious. Riffing on NYC hot dog stands and old diners, Old Yella packs a punch. Goes with everything.

Knocking the bastard off

June 7th, 2019 § 0 comments § permalink

Ed Hillary’s exclamation after conquering Everest was in our minds when we sent Scenic Playground to print. Another team effort with Peter Alsop (surely one of the most prolific people in the New Zealand book industry), the book covers the history of the promotion of New Zealand’s mountains from a largely design angle, showcasing advertising, print and photography.

With over 400 pages and 650 images, it was quite the design journey. Winner of the 2019 Mountain Book Festival and with lovely reviews in various media, the bastard was worth the effort.

Mount Edward Wines

May 29th, 2019 § 0 comments § permalink

Mount Edward is a Central Otago winery renowned for it’s Pinot Noir and Riesling. We think they produce some of the best wines in the country and wanted to pair the wines with a redeveloped label that carried a similar level of personality as the owners.

Organic, sustainably driven, grown naturally and made with thought for the future, each vineyard is unique, each wine individual. Grow your own way.