Tora Collective

August 29th, 2021 § 0 comments § permalink

The Tora Collective sustainably catch wild kaimoana from the nutrient-rich waters of Tora, on the beautiful and rugged South Wairarapa Coast. They then pack fresh (again, sustainably) and ship to restaurants and homes, straight from the ocean.
We helped create a brand for this amazing company, having first met them on a photo assignment for an Al Brown cookbook. Salt water flows in their veins.

Oh boy!

August 23rd, 2021 § 0 comments § permalink

Fishboy is / was the brainchild of Scott from FishSmith, a next-level F&C joint in Herne Bay we branded a few years ago. Fishboy shone brightly but recently sold, we’re not sure if the new owners will stay with the identity we put together. Our involvement included designing the identity, signage and website (built by HiHo).

Anyway, here’s the way it came together. Never got a chance to try their fish tacos either…

Not so Cloudy Bay

July 21st, 2021 § 0 comments § permalink

Marlborough is brilliant wine growing country – it’s surrounding mountains mean westerly clouds are parted to imbue the region with more sunshine hours than almost anywhere else in Aotearoa. That parting of clouds inspired the name of Tiraki, a small winey created by a new generation of an old farming family. Gas Project were tasked with creation of a brand identity and label that had one foot in the tradition of wine, and one firmly in the new world, with sensitivities around environment and tangata whenua, while also being a little adventurous. Inspired by myth, the work of artist Euan McLeod and comic books, Reuben Smith worked up the illustration while we focussed on the brand and typography (and a little wine research). Sometime we love our jobs.

Cuppa Joe

May 25th, 2020 § 0 comments § permalink

Good Joe is a coffee blend developed by High Noon coffee and Al Brown for pouring in all of Al’s hospitality offerings, like Best Ugly Bagels, The Federal Deli and Depot. Joe ain’t fancy, but Joe is a great, honest drop. Head online to buy direct (we’re currently working on website updates), as well as developing the identity and packaging, alongside the very talented Hayley Brown from NY Art Dept. Good-o.

Another High

May 25th, 2020 § 0 comments § permalink

Small for producers are either brave, or crazy, or both. Tim Rose from High Noon coffee roasters, west of Auckland, is definitely both, and also one of the nicest folks you could hope to meet. A consummate creative guy, he converted an old shed on his farm (actually it’s more like a food forest) into a roastery and has been brewing up and delivering the goods since, well, last year. We worked alongside Tim and partner Helen to develop an identity and packaging, drawing inspiration from the old west, the new west, and points in between.

Mighty Mighty

May 25th, 2020 § 0 comments § permalink

L’affare are a long-time Gas Project client and a bit of an institution in the coffee world. Since helping develop the L’affare brand and champion, Enzo, in the 1990s, we’ve been involved in incremental updates to L’affare’s retail packaging since. The introduction of their first strong blend, Mighty, offered an opportunity to revisit the character of Enzo, so we worked with illustrator and designer Rokas Aleliunas to reinterpret him. His work blew our minds, pretty much in the same way as a really good, strong coffee does.

Old Yella

May 25th, 2020 § 0 comments § permalink

Developed by Al Brown and a favourite condiment at Depot Eatery and the Federal Deli, Old Yella Habanero Mustard has made it into full production and is available for purchase. Of course it needed a bottle and label design that was as simple as the mustard is delicious. Riffing on NYC hot dog stands and old diners, Old Yella packs a punch. Goes with everything.

Mount Edward Wines

May 29th, 2019 § 0 comments § permalink

Mount Edward is a Central Otago winery renowned for it’s Pinot Noir and Riesling. We think they produce some of the best wines in the country and wanted to pair the wines with a redeveloped label that carried a similar level of personality as the owners.

Organic, sustainably driven, grown naturally and made with thought for the future, each vineyard is unique, each wine individual. Grow your own way.

The Hudson

May 23rd, 2019 § 0 comments § permalink

A difficult site and a floor plan butchered by earlier tenants made the design of The Hudson, a bar and charcuterie in downtown Wellington, a real challenge. Gas worked alongside Nott Architects and the client to reimagine a space over two levels that was cosy enough for coffee in the morning, airy enough for a cold beer on a summer afternoon and comfortable again at night for a quiet gin or whiskey. A place where you’d be welcome wearing old jeans or a hand-made suit. The identity system played on the history of the site ( a trading firm in the 1920s) and used images of the first whiskey shipment to the US after prohibition.

Lily

May 14th, 2019 § 0 comments § permalink

Lily is a small breakfast and lunch eatery down a small street in Devonport. Lily has a big heart and is the love child of Lily and Jason Ng. Lily runs the kitchen, and has a CV that includes time at Baduzzi and Clarence Road Eatery. Almost everything in the cafe is made from scratch, with a food philosophy of simple things made well. We complimented the stripped back interior look by the client with a simple typographic identity with a couple of small illustrated ‘add ons’ and created a website experience equally minimalistic.