Lazy Susan

March 13th, 2022 § 0 comments § permalink

Working on this book bought with it a series of emotions. While a great project to work on, with an enthusiastic client, there were moments of sadness looking at some of the businesses in here, and their operators, who have passed. People who changed the way we eat, who led Auckland (and NZ) out of the food wasteland that was dining in the 60s and early 70s. On the upside, there’s a focus in this book on the strong women, who worked in hospo through the 80s and 90s when kitchen life was real hard (it still is), but who also partied hard. Some good friends are featured in here, with period photography, interviews and some wonderful recipe illustrations by Kohl Tyler-Dunshea. Available now through the Lazy Susan website. Eat up.

Mister D

March 7th, 2022 § 0 comments § permalink

Mister D Dining in Napier asked us to design some labels for their new range (of frankly, delicious) dressings. Taking our cues from the interior (which we also originally helped with), the oils come in three flavours / colour ways and are available from the restaurant.

Tipping Point

February 15th, 2022 § 0 comments § permalink

Al Brown and some of his winemaking friends joined forces to launch Tipping Point, a wine brand that not only supports charities close to Brown’s heart but also celebrate the regions. Constellation Wines approached us to help brand and label the new series. It’s always a pleasure working with Al, and being able to colab on a wine label was almost a dream brief. Parts of the design process, and most of the winemaking process was documented on video, here. Now available in supermarkets and wine stores, sales have exceeded expectations – always a good result. The wine tastes pretty good too.

Tora Collective

August 29th, 2021 § 0 comments § permalink

The Tora Collective sustainably catch wild kaimoana from the nutrient-rich waters of Tora, on the beautiful and rugged South Wairarapa Coast. They then pack fresh (again, sustainably) and ship to restaurants and homes, straight from the ocean.
We helped create a brand for this amazing company, having first met them on a photo assignment for an Al Brown cookbook. Salt water flows in their veins.

Oh boy!

August 23rd, 2021 § 0 comments § permalink

Fishboy is / was the brainchild of Scott from FishSmith, a next-level F&C joint in Herne Bay we branded a few years ago. Fishboy shone brightly but recently sold, we’re not sure if the new owners will stay with the identity we put together. Our involvement included designing the identity, signage and website (built by HiHo).

Anyway, here’s the way it came together. Never got a chance to try their fish tacos either…

Not so Cloudy Bay

July 21st, 2021 § 0 comments § permalink

Marlborough is brilliant wine growing country – it’s surrounding mountains mean westerly clouds are parted to imbue the region with more sunshine hours than almost anywhere else in Aotearoa. That parting of clouds inspired the name of Tiraki, a small winey created by a new generation of an old farming family. Gas Project were tasked with creation of a brand identity and label that had one foot in the tradition of wine, and one firmly in the new world, with sensitivities around environment and tangata whenua, while also being a little adventurous. Inspired by myth, the work of artist Euan McLeod and comic books, Reuben Smith worked up the illustration while we focussed on the brand and typography (and a little wine research). Sometime we love our jobs.

Cuppa Joe

May 25th, 2020 § 0 comments § permalink

Good Joe is a coffee blend developed by High Noon coffee and Al Brown for pouring in all of Al’s hospitality offerings, like Best Ugly Bagels, The Federal Deli and Depot. Joe ain’t fancy, but Joe is a great, honest drop. Head online to buy direct (we’re currently working on website updates), as well as developing the identity and packaging, alongside the very talented Hayley Brown from NY Art Dept. Good-o.

Another High

May 25th, 2020 § 0 comments § permalink

Small for producers are either brave, or crazy, or both. Tim Rose from High Noon coffee roasters, west of Auckland, is definitely both, and also one of the nicest folks you could hope to meet. A consummate creative guy, he converted an old shed on his farm (actually it’s more like a food forest) into a roastery and has been brewing up and delivering the goods since, well, last year. We worked alongside Tim and partner Helen to develop an identity and packaging, drawing inspiration from the old west, the new west, and points in between.

Mighty Mighty

May 25th, 2020 § 0 comments § permalink

L’affare are a long-time Gas Project client and a bit of an institution in the coffee world. Since helping develop the L’affare brand and champion, Enzo, in the 1990s, we’ve been involved in incremental updates to L’affare’s retail packaging since. The introduction of their first strong blend, Mighty, offered an opportunity to revisit the character of Enzo, so we worked with illustrator and designer Rokas Aleliunas to reinterpret him. His work blew our minds, pretty much in the same way as a really good, strong coffee does.

Old Yella

May 25th, 2020 § 0 comments § permalink

Developed by Al Brown and a favourite condiment at Depot Eatery and the Federal Deli, Old Yella Habanero Mustard has made it into full production and is available for purchase. Of course it needed a bottle and label design that was as simple as the mustard is delicious. Riffing on NYC hot dog stands and old diners, Old Yella packs a punch. Goes with everything.