Knocking the bastard off

June 7th, 2019 § Leave a Comment

Ed Hillary’s exclamation after conquering Everest was in our minds when we sent Scenic Playground to print. Another team effort with Peter Alsop (surely one of the most prolific people in the New Zealand book industry), the book covers the history of the promotion of New Zealand’s mountains from a largely design angle, showcasing advertising, print and photography.

With over 400 pages and 650 images, it was quite the design journey. Winner of the 2019 Mountain Book Festival and with lovely reviews in various media, the bastard was worth the effort.

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